Operational standards and platform rules
EnterChina operates as a structured infrastructure connecting Chinese companies seeking partners in Europe with European B2B companies.
The platform is designed to reduce first-contact risk through clearly defined operational rules.
1. B2B scope
The platform is intended exclusively for business-to-business (B2B) relationships.
It is not designed for consumer transactions, retail sales, or private use.
All participating entities operate within a professional business context.
2. Structured first contact kontakt
All inquiries are handled within a controlled infrastructure.
This includes:
- defined entry points,
- inquiry filtering,
- initial formal assessment,
- mediated communication where required.
The platform does not allow uncontrolled, direct contact outside the structure.
3. No guarantees of outcomes
EnterChina does not guarantee:
- commercial results,
- signed agreements,
- revenue generation,
- market success.
The platform provides structure.
Business decisions remain entirely with the participating companies.
4. Communication channels
Communication within the platform may use commonly used business channels in China and Europe.
All interactions remain subject to the platform’s operational rules.
5. Data and confidentiality
EnterChina operates in compliance with applicable data protection regulations.
Operational data is used solely for the functioning of the platform and the handling of communication.
Details are provided in the Privacy Policy.
6. Infrastructure model
EnterChina is not:
- a marketplace,
- a consulting agency,
- a marketing intermediary,
- a commercial broker.
It operates as infrastructure designed to structure and moderate first contact between companies.