The Insights section exists to explain, more precisely, how Chinese companies look for business partners in Europe, what they expect from cooperation, and which mechanisms shape the first contact.

We publish articles covering, among others:

• how Chinese companies search for and evaluate business partners,
• business relations between China and Europe,
• the needs and expectations Chinese companies have towards European partners,
• changes in the Chinese business and online environment,
• communication, credibility, and how trust is established,
• practical differences that affect working together.

The Insights section is there to clarify the context in which a Chinese company decides to open a conversation, send an enquiry, or begin working with a partner in Europe.