Start here.
For more than ten years, our team has worked at the intersection of European and Chinese business.
During that time, we repeatedly saw the same problem:
Chinese companies need local partners in Europe, but many strong European providers are difficult to find, understand and contact from within China’s digital environment.
That is why we created 西进门户 (xijinmenhu.cn).
Who is EnterChina for?
European B2B companies supporting international expansion, including tax advisers, logistics providers, law firms, marketing agencies, technology companies and other specialist service providers.
What do we do?
We help European companies build a clear Chinese-language presence, present their services in a format Chinese decision-makers can evaluate and create a structured path to the first contact through WeChat or WeCom.
Why believe there is demand?
In 2023, 2,621 multinational enterprise groups operating in the EU and EFTA were controlled from China.
Chinese foreign direct investment in the EU and the UK reached €16.8 billion in 2025, its highest level since 2018 and the second consecutive year of growth.
More than half of that investment came through greenfield projects. Investment in new facilities and operations built from the ground up increased by 51% to a record €8.9 billion.
This distinction matters. Companies building European operations from scratch are especially likely to need local tax advisers, law firms, logistics providers, marketing agencies, technology partners and other specialist teams.
How do we reach Chinese companies?
西进门户 is designed specifically for the Chinese market.
We reach potential users through Chinese-language search content and our WeChat and WeCom communication channels.
Some Chinese companies also reach us directly by submitting requests for European partners.
What is the first step?
Request a free initial profile review.
We will show you how your company could be presented in Chinese and what information a Chinese decision-maker would see before making the first contact.
Sources: Eurostat; MERICS and Rhodium Group.