Chinese Social Media
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Chinese social media – effective marketing in China
Our Social Media Marketing services will allow your company to communicate with Chinese audiences in a way that is embedded in Chinese culture. Start building a network of your fans in China through Weibo and WeChat social media! Chinese Social Media – Marketing (SMM) has become an essential part of online marketing campaigns.
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Increase your company’s visibility in the Chinese market
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Build relationships with your Chinese followers/customers
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Direct valuable traffic to your website
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Build trust and credibility for your company
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Get Chinese customers talking about your company – (whisper marketing)
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Build loyalty of Chinese customers
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Get Chinese social media
CHINESE SOCIAL MEDIA PLATFORMS
You may think that Facebook and Twitter are key platforms to promote your products and services around the world, unfortunately in China they are blocked. Effective social media marketing in China? Chinese Social Media requires you to use local platforms to communicate with your customers.
Sina Weibo – www.weibo.com (equivalent to Facebook – facebook.com and Twitter – twitter.com in China), Tencent Qzone – qzone.qq.com (equivalent to Facebook – facebook.com and Twitter – twitter.com in China), Tencent QQ – w.qq. com (Instant Messager), Tencent Wechat – www.wechat.com (equivalent to Skype – skype.com and Facebook – facebook.com), Renren – www.renren.com (equivalent to Facebook – facebook.com in China) and Youku & Tudou – www.youku.com (equivalent to YouTube – youtube.com in China).
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OUR OFFERING FOR CHINESE SOCIAL MEDIA MARKETING
Creating and managing your Chinese social media campaigns
An effective social media campaign builds relationships with customers by engaging them in direct promotion of your products and services. In China, building good relationships (“guanxi”) with both current and potential customers is extremely important, and the value of feedback provided by customers to each other has a much greater impact on a company’s performance than in the West. At EnterChina, we have an excellent understanding of the specifics and needs of Chinese customers, which is why our campaigns are very effective. We offer your company:
- Creating campaign strategies in Chinese social media: choosing the best platform for your business (Weibo, WeChat, Youku etc)
- Development of content strategy
- Creation and setup of social media accounts: customized company page on Weibo, official page on Wechat and Youku etc.
- Suggestions for brand profiles in Chinese
- Daily posts and updates
- Video content creation by our professional subcontractors
- Building a fan and follower base
- Communicating with fans based on knowledge of Chinese realities
- KOL (key opinion leader) marketing based on recommendations from Chinese celebrities and socially trusted individuals
- Ongoing management of advertising activities and account maintenance
- Monitoring of statistics and effects of campaigns and growth of brand reputation
- Monthly consultations
- We recommend that your company be in constant contact with fans/customers, and our specialists in China give you the opportunity for such real-time communication