At EnterChina, we are engaged in comprehensive export and product expansion and development, particularly in the fields ofc cross-border omnichannel and e- Commerce and e-marketing. Our goal is to navigate Western companies in promoting and selling goods and services in foreign markets, mainly in China.

Website in the context of promoting the company on the foreign market.

• Adding a new language version on the current site or building an independent site in the new language optimization or localization
• analyzing the website in terms of conversion and user experience
• operating under a national domain or buying a local domain
• hosting domestically or on a target market
• mobile version of the website or RWD website

Online store and e-Commerce activities in the context of conducting online sales in a foreign market

• adding a new language version within the current store or building an independent store for the target market in the new language
• whether the independent is to be only the front-end plugged into the domestic back-end or the whole is to be a separate CRM/CMS system
• in the case of a separate CRM/CMS system, whether it is to be fully integrated with the domestic system or operate completely independently
• choice of optimal online payment methods for foreign customers and their integration
• Selection of optimal forms of delivery of goods

Cross-border online sales strategy

• multichannel or only own online store, or only presence on online sales or offer platforms
• sales platforms or offer platforms
• Precisely tailoring the offer to the needs of customers, and thus building lasting and long-term relationships with customers
• creating sales effectiveness by targeting the right offer to specific customer segments, at the right time

SEM e-marketing – sponsored links

• analysis and selection of the dominant search engine on the target market
• analysis and selection of optimal tools offered by the search engine as part of PPC activities (sponsored links, remarketing, image campaigns, dynamic search advertising, etc.).
• analysis of keywords and matching them to the realities of foreign markets
• designing search engine campaigns
• use of analytical tools, conversion research and campaign optimization

SEO e-marketing – positioning

• optimization of the site in terms of the structure of the site itself, titles, meta keywords and descriptions, header tags, organic content creation integrated with target keywords, optimization of images and video, URL structure
• analysis and tailoring of the site to the realities of users from the target market, which will help the local search engine index the website as accurately as possible
• paying attention to the differences in search phrases between internet users in different countries.  Instead of direct translations from to the target language, it is necessary to develop a set of keywords that will best match those typed into the search engine by local customers
• link building (external linking): how to create valuable external links, generating new sources of traffic and increasing the number of hits to the site.

Customer communication and e-marketing using social media

• Analysis and selection of social media platforms appropriate for the product or service in the target market
• creating and managing social media marketing campaigns
• building relationships with customers
• driving valuable traffic to the website
• building trust and credibility of the company in the target market
• building a fan and follower base

Mobile marketing

• analyzing the potential of the mCommerce market in the target country and developing an appropriate entry strategy
• selection of the best mobile marketing strategy
• creation and management of mobile marketing campaigns
• mobile applications as a marketing tool on the foreign market

Network monitoring tools and Marketing Automation

• analysis and selection of optimal tools for the target market
• Marketing Automation – automation of e-Commerce processes and marketing campaigns
• Identification and monitoring of customers and their behavior on the website
• personalized email marketing and customization of the content displayed on the website for a particular user

Online branding on foreign markets

• brand alignment with the needs of the target foreign market
• researching what version of translation will best reach a wide audience and what colors will be appropriately associated with the industry, what graphics the brand should use to harmonize with the local culture