Celebrity endorsement
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Celebrity endorsement or celebrity support
EnterChina, through specialized partners, works with global celebrities to lend their image for brand promotion, to be brand ambassadors and other marketing support to help companies build their image in China.
A celebrity image gives a brand more prestige, connects customers emotionally, provides an opportunity to stand out, and generates grassroots interest in the brand which ultimately translates into increased sales – www.eonline.com
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Celebrity brand endorsement is a powerful marketing tool
We work closely with agencies of Western stars of cinema, television, music, sports and art.
Thanks to our extensive network of contacts, we can offer comprehensive global celebrity endorsement solutions from selecting the right celebrity for a brand, to strategizing and optimizing the use of the image, to implementing the campaign.
The use of a celebrity from the Western world in a marketing campaign and social media communication has a very positive impact on the brand’s perception in China and the willingness to purchase its products or services.
When a famous person appears in an advertisement for a particular product or service, it immediately catches the attention of viewers, and an association of the brand with the famous person is formed in their minds. As a result, the company will continue to reap the benefits of using the celebrity’s image long after it has finished working with the celebrity.
Advertisers in China place great emphasis on brand recognition and building lasting relationships with customers, and on differentiating themselves from the competition. In this regard, Celebrity Endorsement offers tremendous opportunities and a very strong competitive advantage.