Why Baidu SEO? Because your Chinese customers are there.
Although Baidu mimics Google by design, Baidu SEO is significantly different from Google SEO due to the completely different characteristics of Chinese users. The most common mistake made by Western companies is to map their operations from Google to Baidu. It is important to remember that even if Chinese consumers want the same things as their counterparts in the Western world, they are certainly looking for it in a completely different way.
At EnterChina, we focus on the Chinese audience in order to be able to provide your business with a properly designed Baidu SEO strategy that will benefit you in the long term and increase your business profits.
Where we start at EnterChina
Tell us about your product and what you want to achieve, and with your needs and the specifics of your target Chinese consumers in mind, we will analyze your existing analytics data (if any), research your competition, and prepare a personalized Baidu SEO strategy for you.
Chinese Search Engine Optimization for your website
We work together to analyze your website and find areas that need to be changed. The goal is to optimize the reception of your site by Chinese users, who are quite different from us Westerners. And to facilitate China’s largest search engine, Baidu, to index your Chinese website as accurately as possible.
The key aspects of a website that we examine include: site structure, titles, meta keywords and descriptions, header tags, organic content creation integrated with target keywords, image and video optimization, URL structure, and many other aspects that make your website SEO friendly in China.
Because of the differences in search phrases between Chinese and English-speaking Internet users, instead of direct translations from English to Chinese, we will develop a new set of Chinese keywords for you that best match those typed into the search engine by Chinese customers.
Chinese Search Engine Optimization – external linking to your website
Link building (external linking) is a powerful SEO tool, and the key to using it is relevance. EnterChina will create valuable external links for you, generating new sources of traffic and increasing website hits.
Our SEO Link building efforts in China focus on creating natural external links directing traffic to your website: topic-specific forums, blogs related to your industry, Chinese social media platforms such as Sina Weibo – www.weibo.com (equivalent to Twitter – twitter.com in China), Renren – www.renren.com ( equivalent to Facebook – facebook.com in China), Youku & Tudou www.youku.com ( equivalent to YouTube – youtube.com in China) etc.
Baidu’s integrated marketing
Similar to Google in the west, Baidu-owned platforms cannot be ignored in China’s online market, which are highly ranked in Baidu’s search engine and can significantly help your business.
Our Baidu integrated marketing includes Chinese SEO using platforms such as Baidu Zhidao – zhidao.baidu.com (question – answer), Baidu Tupian – image.baidu.com (Images), Baidu Baike – baike.baidu.com (WiKi), Baidu Tieba – tieba.baidu.com (Posts), Baidu Kongjian – web.im.baidu.com (Zone) and others.
Monitoring of conducted activities on the Chinese Internet
Monitoring and evaluation of ongoing activities is crucial for your business. We use Baidu Tongji – tongji.baidu.com (Analytics) equivalent to Google Analytics – www.google.com/analytics, which provides the most up-to-date and reliable data so that we can react faster to new trends and take action to improve performance.
Ongoing reporting and continuous improvement
Based on the monitoring of ongoing activities, we prepare monthly reports for you with detailed information on website traffic, keyword statistics, Baidu Integrated Marketing conversions, Chinese user engagement, etc.
