The leading Internet search engine in China is called Baidu – www.baidu.com and it is the Chinese equivalent of Google. If you want to be visible to your Chinese audience or make sales in China you will need Chinese Internet advertising. When it comes to Chinese e-marketing, Baidu PPC sponsored links are the shortest way to generate traffic to a Chinese website, increase the number of visitors, increase inquiries and increase sales.

Although Baidu PPC mimics Google by design it differs significantly from Google due to the completely different characteristics of Chinese users. The most common mistake Western companies make is mapping their advertising efforts from Google to Baidu. It is important to remember that even if Chinese consumers want the same thing as their counterparts in the Western world, they are certainly looking for it in a completely different way.

If you want to quickly increase the reach of your content and promote your service in China, welcome to EnterChina.

Promote your China website and drive valuable traffic that guarantees conversions. Advertising online in China through Baidu PPC sponsored links is:

• The ability to accurately identify your Chinese target audience
• Immediate increase in traffic to your China website
• Multiplying the number of inquiries to your website
• Building your company’s recognition and brand awareness among Chinese audiences
• Full control over the effectiveness of activities and advertising budget in China